Roborock Germany (de.roborock.com) is the regional division of Beijing Roborock Technology Co., Ltd., a pioneering smart home technology brand specializing in advanced robotic and handheld vacuum cleaners. Founded in 2014 with heavy initial investment from Xiaomi, the brand has grown into one of the world's leading e-commerce and retail names in automated home maintenance, selling products across 40 countries—including 28 European nations.