Bast Sauna is a **Swedish outdoor wellness brand** specializing in **portable wood-fired sauna tents, sauna accessories, cold therapy products, and Nordic wellness equipment**. Founded in **2022** by three childhood friends from **Luleå, Sweden**—**Sebastian Sandlund, Josef Segerlund, and Viktor Pettersson**—the company was created to make authentic Nordic sauna culture more accessible. Inspired by growing up with saunas as a natural part of everyday life, the founders developed high-quality portable sauna tents that deliver the experience of a traditional sauna without requiring permanent construction or large investments.
The company's product portfolio includes **wood-fired sauna tents, sauna stoves, benches, sauna stones, weather covers, cold plunge tubs, buckets, ladles, thermometers, and other sauna accessories**. Bast Sauna's products are designed in Sweden and engineered to withstand harsh Nordic weather conditions, with sauna tents capable of reaching temperatures of **over 100°C**. Developed in collaboration with **Luleå University of Technology**, the brand emphasizes durability, portability, rapid setup, and authentic heat performance. Customers also benefit from a **100-day satisfaction guarantee**, a **2-year warranty**, and extensive instructional resources to help them get the most from their sauna experience.
Operating from **Stockholm, Sweden**, Bast Sauna serves customers across Europe through its online store and a growing network of retailers and partners. The company has earned a strong reputation for product quality and customer service, maintaining excellent customer ratings while continuing to expand internationally. Guided by its mission of **"Making Sauna Accessible,"** Bast Sauna promotes the physical, mental, and social benefits of Nordic sauna culture by offering innovative, easy-to-use wellness products for homes, gardens, travel, and outdoor adventures.
**Simple summary:**
Bast Sauna is a **Swedish wellness brand** that designs premium portable sauna tents, wood-fired stoves, cold plunge products, and sauna accessories. Combining authentic Nordic sauna traditions with modern engineering, the company makes it easy for people to enjoy a real sauna experience almost anywhere while promoting health, relaxation, and outdoor living.