Bakeup Beauty is an **American beauty brand** specializing in **vegan, cruelty-free makeup, eye cosmetics, and professional beauty essentials**. Founded by **celebrity makeup artist Jo Baker**, the brand was created to bring **bold, high-performance makeup** inspired by editorial artistry and red-carpet beauty into everyday routines. Headquartered in **Wayne, Pennsylvania**, Bakeup Beauty focuses on empowering self-expression through innovative, easy-to-use products that combine professional-quality performance with ethical, animal-friendly formulations. The brand has been featured in leading publications including **Vogue, Harper's Bazaar, Vanity Fair, ELLE, InStyle, NewBeauty, People, and Us Weekly**. The company's product portfolio includes **eyeshadow palettes, volumizing mascara, waterproof eyeliner, makeup removers, face embellishments, and eye makeup essentials**. Signature products such as the **Desert Road Trip Palm Palette**, **Tarantulash Mascara**, **Define Me... If You Dare Eyeliner**, and **Daily Meltdown Makeup Remover** are designed to deliver vibrant pigmentation, long-lasting wear, and effortless application. All products are **vegan and cruelty-free**, reflecting the brand's commitment to ethical beauty without compromising professional performance. Bakeup Beauty emphasizes creativity, bold color, and versatile formulas suitable for both everyday wear and artistic makeup looks. Operating through its direct-to-consumer online store and international marketplaces, Bakeup Beauty serves customers worldwide while continuing to expand its collection of innovative cosmetics. The company focuses on combining celebrity makeup artistry, clean formulations, and modern design to inspire confidence and individuality. By bridging the gap between professional makeup artistry and accessible beauty products, Bakeup Beauty has established itself as an emerging brand for makeup enthusiasts seeking expressive, high-quality cosmetics. **Simple summary:** Bakeup Beauty is an **American vegan cosmetics brand** founded by celebrity makeup artist **Jo Baker**. The company creates bold, cruelty-free eye makeup, mascaras, eyeliners, palettes, and beauty essentials that combine professional-quality performance with creative self-expression, making editorial-inspired makeup accessible for everyday use.