As one of Germany's largest e-commerce companies, ALTERNATE has stood for service, expertise, experience, and innovation for more than 30 years. ALTERNATE is also a leading online shop and expert advisor in the areas of IT, consumer electronics, household goods, garden, outdoor equipment, tools, and toys.
Founded as a small business in 1992, ALTERNATE quickly made a name for itself in the IT retail sector with a steadily growing and highly motivated team, a great deal of creativity, and a willingness to take risks. A keen sense for emerging trends and the bold move in 1997 to be one of the first providers to sell products online via an online shop enabled the company to grow rapidly and pioneer a completely new sales channel.
The product range, which has grown steadily over the years, now comprises more than 85,000 products. The core range of classic IT products has been expanded in several stages to include many other areas. ALTERNATE sells its products to private and business customers in Germany and other European countries through two physical stores and its online shops. More than 45,000 m² of warehouse space and a state-of-the-art logistics system ensure excellent product availability and guarantee fast delivery for customers. More than 800 employees handle customer orders, requests, inquiries, and issues daily, ensuring high service quality and outstanding customer satisfaction.
For over 15 years, ALTERNATE has offered customers the opportunity to build their own custom PC. Thanks to their proprietary PC configurator, customers can select every single component – from the processor to the case – according to their preferences. The configurator continuously checks the configuration in the background and only displays compatible parts. Each PC is then hand-assembled and tested on-site in Linden.
Beyond its economic interests, ALTERNATE also invests in vocational training, environmental protection, and the sustainable use of resources, once again taking on a pioneering role. By introducing CO2-neutral shipping (through offsetting) and as an EMAS-certified company, ALTERNATE demonstrates its existing environmental awareness and commitment to the responsible use of resources.
With high training standards, close integration into workflows, and practical, independent project work, ALTERNATE has been preparing young people for their professional future for more than 25 years. Currently, more than 60 young people are being trained in commercial, technical, and logistics professions. ALTERNATE offers an ideal start to professional life with comprehensive vocational training in a future-oriented company within a modern industry. With good performance, nothing stands in the way of being offered a permanent position with internal advancement opportunities. In the past, several former trainees have also been appointed to management positions.